Methodology Match
METHOD · COLLECTION  Expansion

Structured Interviews

How will you gather material?

The Structured Interviews card

Every participant is asked the same questions in the same order, so answers can be compared and counted.

Key thinkers: Andrea Fontana, James Frey, Alan Bryman

The longer story

Structured interviews ask everyone the same questions in the same order with fixed response options. You sacrifice flexibility for comparability—what one person says can be directly compared to another. This enables quantification: how many said X? It's closer to a verbal questionnaire than a conversation. Works well for specific factual information or when you need to aggregate across many participants. Less useful for understanding complex meanings or discovering what you didn't know to ask.

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