Posts, images and videos shaped by users, platforms and algorithms together.
Ways in
Platform analysis, content analysis, digital ethnography, surveys.
The longer story
Social media content is everywhere and overwhelming. Everyone's a creator now—or are they? Platform analysis examines how algorithms shape what circulates. Content analysis codes what's there at scale. Ethnographic approaches study how people actually use platforms. The research object keeps changing as platforms rise and fall. What kinds of creativity does social media enable, demand, or prevent?